Wednesday, July 8, 2020

Why are female superheroes not common in movies/comic books - 550 Words

Why are female superheroes not common in movies/comic books? (Essay Sample) Content: Why Female Superheroes are Not Common in Movies or Comic Books Name: Institution: Why Female Superheroes are Not Common in Movies or Comic Books Although female superhero representation in movies and comic books has gained more grounds over the past few decades, women are still objectified within the squares of gender dissimilarities. Despite their compelling and likable traits, very few people have information about characters such as the Black Widow, Wonder Woman, Scarlet Witch, and Cat Woman. The article by Madrid and Buszek (2013) revealed that only 25% of American Facebook users recognize or like movies and comic books associated with female superheroes. On the contrary, the majority of American Facebook users enjoy watching movies or reading books linked to male superheroes such as Spiderman, Batman, and Superman. Therefore, the active value people attach to male superheroes is the main reason why female superheroes are not common in movies or comi c books. Dunne (2013) in the article â€Å"The Representation of Women in Comic Books† indicates that most superhero films and comic books are produced by the very best-known actors who are men. According to Dunne (2013), producers hold the belief that male superhero movies and books are in high demand compared to those with female superhero characters. The variation in taste is based on the fact that only a few female characters can lead their books and films on TV shows because they have the feeling that no audience will be interested in watching a female superhero movie or reading a comic book about a female superhero character. In a different study, Sawyer (2014) revealed that most people do not like female superhero movies and comic books because the existing female films and books copy from male superhero characters but miss out the exact qualities that make male superhero movies and books enjoyable. For instance, the film â€Å"Supergirl† is an imitation of the film â€Å"Superman†. According Sawyer (2014), the people who have watched the two films complain about the quality of the film â€Å"Supergirl† and this means that the benefits received by the movie producers are only enough to break even the cost of production. Apart from the problem of taste and preference, other studies present the case of smaller adaptation or inadequate mentorship and promotion of female filmmakers to be a major challenge for women protagonists. In the same article, Sawyer (2014) revealed that female writers and movie directors form part of the minority groups in the world of superheroes, and this is caused by the creative gaps between men and women. According to this researcher, very few women have succeeded in creating strong films and books that present female voices in TV shows because they have been empowered through mentorship and promotional programs to take the lead in such shows (Sawyer, 2014). Therefore, without the active mentorship an d promotion of female filmmakers, it will not be possible to create a cultural environment that will allow women to play equal roles in ...

Wednesday, July 1, 2020

Analysis of Schooled to Order by David Nasaw - 1375 Words

Analysis of 'Schooled to Order' by David Nasaw (Other (Not Listed) Sample) Content: NameCourse CodeTutors NameDateAnalysis of Schooled to Order by David NasawThe history of schooling in America has attracted intense debate in the last one decade. Many historians, however, sing praises to the emergence and rise free, democratic and universal schooling. However, some historians, in attempt to discover the source of many American ills such as inequality, drugs and poverty have examined the role of school in causing or not preventing such ills. One of the historians that have taken such a revisionist approach to the study of the history of American schooling is David Nasaw. In the book titled Schooled to Order Nasaw makes a comprehensive summary of the history of America education which he considers revisionist in nature. Nasaw makes a radical departure from the conventional celebratory approach to public education and takes issue with the common claim that education was aimed at promotion of upward social mobility and creation of human capital (Butchart 79). He also dismisses the claim that education in America was an equalizing force that prevented accumulation of financial and institutional advantages to some people without benefiting others. According to him, public education is shaped by cultural homogeneity. Throughout this book, he majors on the continuous tension within the education system that exists between inequality in social order and the democratic pressures for equal outcomes.The themes of this book are presented in three particular periods of American history in relation to public schooling. Each of the three sections of the book is an analysis of one schooling segment that was dominant at a particular time in history. The first is the rise of common schooling in the mid 19th century that sparked a radical shift from community and family schools to the state as the main guardians of the young people. The second is the spread of comprehensive high school education in the early 20th century which was almost everyt hing to the students. The third is the emergence of higher education after the Second World War which increased the role of the state in the manipulation of the young. According to Nasaw, each layer of schooling failed in a certain way. However, he ignores these failures and focuses on the role of schooling in preservation of social peace and prosperity within the context of privately owned property and the government structures that support that property.Nasaw emphasizes that in each period, youths were subjected to education with a view of maintaining social order. Before the American civil war, elementary schools underwent reforms and children of ordinary people gained access to the schooling system. After the Second World War, further reforms took place in tertiary institutions of learning. Minority races were given permission to study with the whites even though there was rampant discrimination on the basis of race, sex and class. During all these periods, the reforms increased the number of students attending various educational institutions. Common schools were given the role of imparting morals unto children and the youth of artisans and farmers that had completely failed in that role. Such children would be removed from their poverty-stricken families and be placed in institutions where they were controlled the whole day to ensure they did not get corrupted. This also happened to delinquents and orphans. Such schools would be given the most undisciplined children, and there were many suchlike children in the society. High schools were also used as means of preparing young people from poor backgrounds and immigrant teenagers for life in the city and also factory life in preparation for their future in employment. Cases of indiscipline were not only rampant among children but also among the youth. Most young people needed guidance in their teenage. There was a lot of social criticism leveled against them because they would roam in the streets, get di sorderly and stay out in the night. This was especially true for the Native American youths. Rapid industrialization had led to decrease in the number of skilled jobs. Therefore, the government created reforms that would ensure that all American youths were accepted into the education system so that they can gain necessary skills to function effectively in the factories and the cities (Nasaw 94).From an economic perspective, the immigrants were suffering from poverty and their youths had to be trained to help their parents when they get employed. Social inequality was very dominant in the American society. Youths that were working that time did not want vocation programs anymore. They were fighting to gain access to colleges and universities. Non-whites were also fighting for equal treatment and opportunity in schools. This had led to a subservient educational system due to the compromise brought about by the dominant class.Institutions of higher learning that were expanded after the second world war were given the role of preparing youths for white-collar jobs and also deal with runaway unemployment rates. According to Nasaw, all the schools, right from the common high schools, universities, and colleges were expanded with a view of maintaining social order and increasing material productivity. However, all these anticipated outcomes of reformation of the education system were not realized fully due uncontrollable industrialization and urbanization with respect to ownership of private property. He asserts that in the long run, the reforms succeeded in moving the focus of debate from productive and social system to those accused of not fitting into the system. Nasaw explains instances when federal aid to tertiary education all came as responses to situations that posed potential danger to the government or that promised to be beneficial to the government and the interests it protects. He argues that the open admission policy that encouraged many students to enroll in community or junior collages was a trick used to make people believe that they had been granted equal access to tertiary education. In real sense, they were being made to believe that they were to blame for their low levels of achievement, therefore shifting the blame from a dysfunctional system.This book is a historical-educational masterpiece that tells a story that many educational historians have failed to document in their past works. The periods that Nasaw presents are very important in the history of American education system because they were major turning points. Nasaw also constructively documents the role of these reforms in the American political sphere, arguing that they are the foundations of the strong democratic structures and political maturity existing in America today. The most interesting part of the book is towards the end where he asserts that public schools neither belonged to the state nor to the communit...

Tuesday, May 19, 2020

Notes On The Day Of The National Anthem - 980 Words

Quotes 1 this quote reminds me of my training in jujutsu. For each black belt, there are three main concepts you must try and work in to your life. For the first degree, black belt one of those is determination. I believe that this is important for the first level because it help teach us to not give up and to continue to train no matter what. 2 â€Å"It is the mark of an educated mind to be able to entertain a thought without accepting it â€Å" This quote make me think about how important critical thinking skills are. If we blindly trust everything we here or whatever we think without truly analyzing what we are about to say. It is because we fail to analyze our thoughts that we end up with so much false in for nation. Currently I see this as a big problem without modern society as most people will just believe everything that we here on the news. Once we are educated thou we CNS better weed out truth from fiction. 3 â€Å"Should we stand to the national anthem at sporting events and why?† I think that it is truly your own opinion and that it also depends on why you chose to sit. I don’t think it is that important to stand for the anthem. I personally don’t see what the big deal with our obsession with our country is. Most Americans are overly patriotic if you ask me and we should all lighten up a little bit. We seem to think that our country is the greatest and that we are somehow better than other countries. Standing for the anthem should be a personal choice personally I would haveShow MoreRelatedItaly and Its Popular Landmark Essay1037 Words   |  5 Pagesmythological founder of Rome. One of the most surprising facts is each of the 16 foot, 60 ton columns were carried over 62 miles with no heavyweight machinery. Italys currency is Euros. The Euro looks like a Nickel, and the Euro note looks like dollar bills in USD. The Euro note ranges from five to five hundred. The Euro ranges from one, two, five, twenty, and fifty. Euros are used in 23 different countries. Euros were used to have one currency throughout all of Europe. When trading between EuropeanRead MoreThe Freedom Of Speech833 Words   |  4 Pagesalready plenty of people fighting fire with fire, and it’s just not helping anyone or anything. So I’m just going to keep listening, with an open mind†; said Nate Boyer in a letter to Colin Kaepernick. In 2016 when Colin Kaepernick sat during the National Anthem to protest police brutality towards African Americans. In response some people were angry but Nate Boyer, a former Green Beret, wrote him a letter. In the letter he states that his initial reaction was one of anger but after looking at Kaepernick’sRead MoreThe First Amendment : Uncensored Speech857 Words   |  4 Pagesreligion, speech, press and the right to assemble. Without this important amendment, millions of voices would be unheard. In fact, millions of voices are still suppressed. In modern-day society, citizens have restrictions on speech and as a consequence, dialogue between opposing groups is shut off. It is important to note that after Charlottesville, VA protest in August, communication was suppressed and unfortunate events occurred. Removal of Confederate monuments sparked the deadly incident. PresidentRead Moremaya Angelou Graduation1259 Words   |  6 Pageseveryone standing on the stage or in the auditorium when Mr. Edward Donleavy passively demeaned everything the students had worked so hard to achieve. This story is told by a women who had surpassed all of the difficulties in life to get to this day, and through her learned, and personal, figurative, and detailed writing, has been able to pass on both the ill feelings and the warm feelings of that experience from Mr. Donleavy’s speech, to that of Henry Reed. ! What Angelou does best is evokeRead MoreAp Us History: After Math 1812 -Ghent Treaty1144 Words   |  5 Pagesthe community of European nations. Inside its borders, America had the greatest nationalistic movement it has seen since the forming of the Union. Nationalism boosted the economy, the arts, and transportation. The American System was formed and an anthem was created that Americans can sing to show their patriotism. As the War of 1812 concluded the worlds super powers, France, Spain and Portugal, are stunned once again. For the second time the Americans control the British in North America. AmericansRead MoreMusic And Political Conflict Between Hong Kong And China1283 Words   |  6 Pagesspeaking, the problem among Hong Kongers and Chinese can be pointed out from Christine Loh’s article, which the â€Å"Chinese Communist party’s leading status was established gradually in the protracted struggle and practice of the Chinese people in pursuing national independence, prosperity, and a happy life; yet, Hong Kongers clearly want their preferred choice going forward†(Christine Loh p.314). A further description of the past, present, and future of the â€Å"One country, Two systems† to Hong Kongers and ChineseRead MoreAnalysis Of Satchmo Blows Up The World 1257 Words   |  6 PagesCentral High School in Little Rock, Arkansas, became a flashpoint in the nascent civil-rig hts movement when Governor Orval Faubus refused to abide by the Supreme Court decision in Brown v. Board of Education. Faubus famously deployed the state’s National Guard to prevent nine African-American students from attending classes at the high school. In the midst of the crisis, a high-school journalist interviewing Louis Armstrong about an upcoming tour asked the musician about his thoughts on the situationRead More A Day in the Life of a Teacher Essay1287 Words   |  6 Pages A Day in the Life of a Teacher I hear the sound of my alarm clock at 6:30am. Time to get up! I wish it was Saturday, no school! No, Im not a child, nor a student, but a teacher! You dont think we enjoy everyday at work, do you? No. Thats rubbish. Let me continue with my story of a day in the life of a teacher.. As I force myself out of bed, a chilling thought comes over me. Its Wednesday. This means I still have three whole days to get through until the weekendRead MoreHistory of Philippine Trnslation in the Philippines6599 Words   |  27 Pagescalled for Congress to take steps toward the development and adoption of a common national language based on one of the existing native languages. November 12, 1937 - the First National Assembly created the National Language Institute. President  Manuel L. Quezà ³n  appointed native  Waray-Waray  speaker Jaime C. De Veyra to chair a committee of speakers of other  regional languages. Their aim was to select a national language among the other  regional languages. -------------------------------------------------Read MoreEssay on Protest Songs Throughout the Vietnam War1445 Words   |  6 PagesThroughout all the anti-war protests and marches during the Vietnam War, it is interesting to note the changes in the music of that time. From the beginning of the war, where support and loyalty from Americans was present in songs, to the end of the war, where anger and distrust was evident in musical lyrics, American’s opinion changed about the war. This change in opinion was easily recognized by the altering of musical lyrics about the war when Americans grew tired of the constant sending of U

Chasing Halley s Comet The Comet - 854 Words

Chasing Halley’s Comet Halley’s Comet crosses the Earth’s skies every 75 years. Samuel Clemens just so happened to be born following Halley’s comet, and in 1909, he predicted that he would go with Halley’s comet the next year. Clemens stated, â€Å"I came in with Halley’s Comet in 1835. Halley’s comet will be coming again next year, and I expect to go out with it† (Samuel Langhorne Clemens (Mark Twain) - Historic Missourians, n.d.). On April 21, 1910, one of the world’s most influential writers died. Just as he predicted, he passed the night after the comet lit up the sky at the age of 75. Mark Twain, born Samuel Langhorne Clemens died from a severe heart attack. He changed his name to Mark Twain because he loved to be in the water and on sailboats. On the Mississippi River, Clemens meant two fathoms deep. He never thought that his age made a difference in his life. He always mentioned, â€Å"Age is an issue of mind over matter. If you don t mind, it doesn t matter† (Samuel Langhorne Clemens (Mark Twain) - Historic Missourians, n.d.). He was always optimistic about death and old age. During his life, Clemens was a wise and curious man. He wrote books and made inventions. Three of his inventions were patented: an automatically self-adjusting vest strap, a history game meant for improving memory, and a self-pasting scrapbook which was the only one ever to make him any money. He made some of the most famous books such as Adventures of Huckleberry Finn, The Adventure of Tom

Wednesday, May 6, 2020

Essay on The Homeless Are NOT Bums - 770 Words

Just because one homeless person has committed a crime or used the money he has collected on things such as alcohol or drugs does not mean that every homeless person is going to be like that. Many homeless people are Vietnam veterans, have a mental illness, or cannot survive in this economy which we are in. I have had a few experiences with homeless people but there is one which is unforgettable. It is much like when Nathaniel Ayres begins yelling at Mr. Lopez then proceeds to apologize later on (Lopez, 258). Most homeless people do not receive aid from the government or do not receive enough aid which is why they resort to panhandling. Seeing these many homeless people shows us how well our government is doing in protecting its people.†¦show more content†¦Rather then come back to continue what the man had started, he instead had come to apologize for his actions. He began explaining how he had an illness which he could not control at times. He also explained to us how he w as a Vietnam veteran and the amount of money he was getting from the government was nowhere near what he needed in order to get through his everyday life. He then offered to work to pay off whatever his actions had cost the store, and then asked if there was any type of job opening for him. Although this mans actions were frightening, they were also quit interesting. Many homeless people sit around lazily asking for money to buy drugs, while others try to find ways to make money to hopefully be given the chance to start a new life for themselves. Everyday no matter where it is that u live, whether u live around the downtown area or if u live in a richer, more nicer area, you will see a homeless person asking for money. Many people have no problem with pan handlers because they do not interfere with our lives in any way. Most people do not like carrying change around and hearing all those coins in their pocket smashing into each other with every step they take. When they see a homele ss person asking for spare change most people are almost more then welcome to help them out. Not all people just give their money to homeless people though; this is because mostShow MoreRelatedThe Issue of Homelessness Essays2064 Words   |  9 Pagesthree weeks, I have observed five regular and several wandering homeless people solely on State Street and East Liberty Street. However, homelessness is not a one-sided issue based only on affected individuals, it is also influenced by notions of the homeless from the non-homeless. There is an overwhelmingly negative connotation, a stigma, of homelessness due to misrepresentation. In effect, public perceptions affect how homeless are treated by other institutions and ultimately affect how efficientlyRead MoreThe Social Impact of Drug Abuse24406 Words   |  98 Pagescigarettes; one in five smokes marijuana. (In contrast, substance abuse is nearly absent among the market children.) Thus, inhalants are the most commonly abused substan ces among abandoned street children in Honduras, as opposed to alcohol and crack among homeless teens in the United States, but the overall rate of substance abuse turns out to be about the same in both contexts. Glue is a popular intoxicant among street children throughout the nations of the developing world because it is very cheap, diminishes

The Filipino Culture And Health Care - 1193 Words

Introduction A disparity can be defined as a difference, an inequality, a discrepancy, a gap, or an inconsistency. Within individual cultures, there are health disparities, or specific differences of a population in the existence of health outcomes, disease, health care access, and value of health care services existing across ethnic and racial groups. Disparities can stand for ineffectiveness within the system of health care and thus accounting for unnecessary costs. (Douglas and Paquiao, 2010) The Filipino culture has numerous factors leading to insufficient access to care and reduced quality of care, some of them being cultural habits concerning diet, language, and screening rates, as well as behavioral and mental health. Every culture has its own traditional beliefs and values amongst which can be shared transculturally to better international health whereas there are also those that are influenced by the Filipino culture that can be seen as non beneficial to future generations. Diet and Exercise People with more education have better health status, make better salaries, and are more likely to have children who become educated. (Douglas and Paquiao, 2010) Despite Filipino’s having higher rates of education, leading to better salaries, and having children who are educated, various health disparities exist. The root of the Filipino culture’s health disparities lies within their dietary intake. The Filipino culture is world renown for the exotic, intense flavors of theirShow MoreRelatedCulture And Health Challenges For Nurses And Providers998 Words   |  4 Pagesproviders that may decrease the quality of care for patients. It becomes more challenging when a culture’s health beliefs and practices contradict with the nurse’s own beliefs and practices. It is an integral role of a nurse to assess and identify a patient’s culture and health-related beliefs and concerns to provide maximum care of that particular patient. Filipino culture consists of health practices, perceptions, and beliefs that are not similar to U.S. culture. Serafica (2011) discusses on his articleRead MoreFilipino Mental Health Culture Paper1396 Words   |  6 PagesIntroduction â€Å"Culture comprises of shared beliefs values, and practices that guide a group’s members in patterned ways of thinking and acting. Culture can also be viewed as a blueprint for guiding actions that impact care, health, and well-being† (Leininger McFarland, 2006). â€Å"Culture is more than ethnicity and social norms; it includes religious, geographic, socio-economic, occupational, ability-or disability-related, and sexual orientation-related beliefs and behaviors. Each group has culturalRead MoreCultural Comparisons Between Three Cultures : South Indian, Filipino, And Polish- American1401 Words   |  6 Pagesthe cultural comparisons between three cultures: South Indian, Filipino, and Polish- American. The heritage assessment is significant in the field of medicine and an essential tool for healthcare providers and their patients. The heritage assessment tool is used as an aid that fosters a deeper understanding of the families that are studied, thereby assisting in forming a framework to approach and deal with a patient’s mental, physical, and spiritual health beliefs. Thus, it is an indispensable elementRead MoreCultural Influences Of The Filipino Culture1375 Words   |  6 PagesCulture The Filipino culture has a variety of cultural influences. Most of their cultural influneces come from past colonizations of Ameirca and Spain.In spite of all the influences, the older Asian culture of the Filipinos has been kept and is clearly seen in their way of life. The Filipino culture has become very evident and has largely been appreciated in many parts of the world. Filipinos are very passionate of their music. They use a variety of materials to create sound. They also enjoyRead MoreThe Theory Of Nursing And The Clinical Skills940 Words   |  4 Pagesnurse’s journey is to become culturally competent care provider. A nurse must understand the cultural differences that each individual uphold and practices. Lack of understanding and awareness of these differences can create conflict and misunderstanding when optimal care is being provided. Filipinos are diverse group of people whose attitudes, values, traditions, practices and beliefs can affect their decisions especially when it comes to making a health decision. These variables can all become a barrierRead MoreHeritage Assessment968 Words   |  4 Pagesknowledge of patient’s culture and beliefs prior to initiating care. (Spector, 2000). There are many different cultures in this country, brining different beliefs in health, illness, recovery, death, and life. The heritage asses sment tool is an important measure towards better understanding of cultural competency, or recognition of diversity. A person’s culture, beliefs, heritage, and language have a substantial impact both as a patient and a health care provider within the health care system. (SpectorRead MoreMy Experience At The Annual Filipino Harvest Dinner On The Eastern Side Of Washington State Essay1727 Words   |  7 Pagesis a melting pot of cultures. A misconception about the eastern side of Washington is said to not having a multitude of cultures but from working with the public, I have fortunately had the opportunity to work with many different cultures. I grew up in Toppenish, Washington which is 7-minute drive from where my cultural experience took place. In the fall, there are fewer events that take place around the valley and I have been to many events for other cultures. The culture in which I thought IRead MoreNontraditional Beliefs And Practices Regarding Health Care Practices 976 Words   |  4 PagesNontraditional Health Care Practices Cultural competence requires the health care provider to have awareness and knowledge of the wide variety of belief systems that exist in the United States (U.S) and worldwide. Purnell (2013), asserts that cultural competence may be one the most importance health initiatives with the U.S. as understanding the beliefs and practices regarding health and wellness are equally as important to the knowledge a provider has regarding physiologic and scientific responsesRead MoreCultural Identity In The Philippines1334 Words   |  6 PagesCHAPTER 1 Introduction Philippines is a heterogenous country. Many Filipino were confused about the real culture or native culture of the Philippines because of much foreign or alien culture that invaded the Philippines right now. But as a matter of fact Filipino is also the reason on having a confusing cultural identity as a nation. The Philippines is a country that has been colonized too many times. From the Spaniards, then we were sold off to the USA, and then we were invaded by the Japanese-Read MoreCardiovascular Diseases And Strokes And The Filipino Community1268 Words   |  6 PagesStrokes in the Filipino Community The American culture is not easily defined. The greatest thing about the American culture is that it consists of multicultural beliefs and accepted norms. One culture that has made a great impact on the American cultural is the Filipino-American culture. As we all may know, some of the major factors that play a critical role in a culture’s identification is food and medicinal practices. Unlike the American practices, persons of the Filipino culture are more drawn

Diploma in Business Management Production Supplies

Question: Discuss about theDiploma in Business Managementfor Production Supplies. Answer: Examples of Pricing Variables There are number variable costs that are associated with the businesses such as cost of direct materials, production supplies, piece rate labor, billable staff wages, commission, credit card fees, freight out and others (Kaplan and Atkinson 2015). Need for Pricing Variables It is important to review the pricing policy of an organization. It helps the company to determine the marketing strategy, formulate marketing mix decisions, and estimate the demand curve, calculation of fixed as well as variable costs, understanding the environmental factors and others (Kaplan and Atkinson 2015). It is an important part of the financial planning of the organization. Identification of Customer Needs It is important for the organizations to understand the needs as well as preferences of the customers. This would make the company to formulate products as well as services which would meet its requirements. There are various ways which can help the company determine the needs as well as requirements of the customer. The company must try to think from the customer point of view and observe the preferences of the customers. A data should be used for the purpose of understanding customer needs such as customer relationship management (CRM) (Neslin 2014). It provides customer analytics regarding their needs. A market research helps the company to understand the needs of customers. Effect of Customer Behavior on the Marketing Mix There are several factors that influence the consumer buying behavior such as cultural, social, psychological and personal. The four elements of marketing such as product, price, place and the promotion are being affected by the behavior of the customers. The consumer behavior determines the quality of the products and the related product attributes. The income of the customers determines the price of the products of the brand (Anselmsson et al. 2014). The accessibility of the customers determines the distribution pattern of the customers. The promotion tool involves the selection of various tools which should be based on the level of exposure of the customers. Statistical Tools There are various statistical tools that are utilized by the company to gather market intelligence data such as click stream data, corporate websites, data mining, data warehousing, dashboards, search engines, trade shows, suppliers and others (Segarra et al. 2016). Use of Statistical Data The statistical data is used by the company to assess the consumer attitude as well as consumer behavior. The channels of distribution can be identified based on type, availability and the effectiveness of the medium. The company would be able to decide the technological advancements that can be utilized and the concerned trade partners. The company can also help to identify the location of the target audience and specific geographic locations that are lucrative for the company. References Anselmsson, J., Vestman Bondesson, N. and Johansson, U., 2014. Brand image and customers' willingness to pay a price premium for food brands.Journal of Product Brand Management,23(2), pp.90-102. Kaplan, R.S. and Atkinson, A.A., 2015.Advanced management accounting. PHI Learning. Neslin, S.A., 2014. Customer Relationship Management (CRM). InThe History of Marketing Science(pp. 289-317). Segarra, L.L., Almalki, H., Elabd, J., Gonzalez, J., Marczewski, M., Alrasheed, M. and Rabelo, L., 2016. A Framework for Boosting Revenue Incorporating Big Data.Journal of Innovation Management,4(1), pp.39-68.