A Strategic Analysis for Tim Hortons

A Strategic Analysis for Tim Hortons Presently, Tim Hortons is regarded as the leading publicly traded restaurant chain in Canada. Not only is it Canada’s leading quick-service restaurant brand but also the fourth largest publicly traded restaurant chain in North America based on market capitalization. They have the number one market share in breakfast and snacking day parts and a solid number two share in the lunch day part in Canada (1). However, Tim Hortons needs to pay more attention towards their growth and development into U.S. and other markets worldwide in order to become a true spearhead in their industry. Moreover, they can lessen the risks related with expansion by engaging in partnerships with other successful firms. Analysis/Rationale Although, as mentioned above, Tim Hortons is possibly the leading publicly traded restaurant chain in Canada, it enjoys its success due to its inhabitation of a much smaller market in comparison to markets in U.S., India, and China. To be the best of the lot, Tim Horto ns cannot exclusively depend on a single market. In this day and age, there are solid opportunities for them to become the world’s best, through new emerging markets with high probability for huge profits. There are increasing trends of coffee drinkers in China and India, two countries with enormous fondness for Western style drinks and meals and Tim Horton’s expansion in those countries will play to their advantage. That is the main reason why McDonalds, the equivalent quick service restaurant industry to Tim Hortons, is earning massive profits from both China and India. Entering into partnerships also ensures that the firms are able to share the risks of failure; thereby reducing their burden. Thus, the partnership of Tim Hortons with Kahala Corp is a great idea, since it links together both Tim Hortons and the Cold Stone Creamery concepts stores in U.S. In this situation, with the benefit of sharing risks of failure; in Kahala Corp, Tim Hortons have a partner who ha s enough knowledge about the U.S market, and how it works. Similarly, Tim Hortons need to ensure that they engage in further partnerships with other firms with the purpose of offering fresh and innovative Tim Hortons products that consumers are able to purchase outside of Tim Hortons stores. This move will evolve their brand image and their competitors will feel increased competitive pressure. Even with the motivation to expand globally, financing will be a tough challenge for Tim Hortons. Financial investments and cash are vital components needed to develop their brand image in other countries; however these investments can also turn out to be extremely risky. For that reason, engaging in partnerships will reduce their financial load and the overall risk. It is also very crucial for Tim Hortons to find vastly reputable and ethical firms to be linked with, since their image will be tied with those firms. Integrated Strategy The expansion of Tim Hortons should happen gradually with a ccuracy and precision. Since they already have a solid market share and leadership position in Canada, they need to form reasonable objectives and not have an enormous anticipation during the course of their global development. The strategy which Tim Hortons needs to follow when entering into China and India is broad differentiation strategy, due to the massive population. Majority of population in these two countries consist of people with low income; though it also holds a growing middle class. Attracting a wide range of customers and buyers would prove much more profitable for Tim Hortons instead of simply appealing to a niche market. So far, this approach has been effective for them in Canada, and it may as well assist them in foreign markets. However, substantial research of their prospective customers’ values, lifestyles and beverage preference must be completed before Tim Hortons enters into these new markets. In order to satisfy majority of the consumers in foreign ma rkets, items offered such as coffee, baked goods, other hot beverages, and meal items need to be redesigned according to consumers’ needs and fondness in the region/country they are living in. For instance, Tim Hortons should stock wide variety of teas and additional milk beverages in India, since majority of the people like to drink tea and other milk based beverages in that country. Moreover, not stocking up on breakfast items will lessen costs, since there isn’t a breakfast eating routine in India. Most people just drink tea there in the morning. Thus, this reduction in costs due to the lack of breakfast items in stock can be shifted to other areas.

FINAL PAPER Essay Example | Topics and Well Written Essays - 2500 words

FINAL PAPER - Essay Example ating phenomenon to mankind, the very essence of our existence and the ability for an individual to ponder reflectively on his/her life has been a puzzle to all generations, the problems of identity exist because we exist, on the same concept, the problems emanate from our natural awareness and inquisitiveness, firstly, our identity is directly attached to our personhood, but the question arises, what is a person? The answer most probably must mention some several key activities like locomotion and reproduction, Locke argued that a person is an organism that possess mental capability, Descartes, in his famous quote, I think, therefore I am also directly mentions the faculty of thought, but the challenge arises when we cannot prove whether other ‘things’ have similar capabilities as we do, for example cattle that possess locomotive and reproduction abilities, another question ensues with this issue in that we must wonder- do these other ‘things’ think as we do? And if they do, do they possess an identity as we do. Computers are capable of doing analytical tasks at a speed faster than an individual-so, does it think? So with such matters, it is not a simple task to draw a line between a person and a non person. Besides, it is a reasonable question to ask oneself, when does one become a person, and what would cause him to cease to be? If a person is an organism that possesses mental capability, where do we classify the lunatic or a fetus? No wonder there have been very controversial debates on abortion as some perceive a fetus as a non person while others perceive a fetus as a living organism. The debate further boils to when does life (person) begin, at birth or during conception? Personhood therefore can be clearly defined especially after considering other intelligent animals and automated robots and that are capable of imitating almost everything that we can do, unless we accept the common definition that a person is a human being. This definition

Stereotypical Interaction Styles Assignment Example | Topics and Well Written Essays - 2750 words - 1

Stereotypical Interaction Styles - Assignment Example â€Å"They† referred to the judges in High Court mentioned in the preceding sentence while â€Å"he† referred to Hamza. By using passive/active sentences and idiomatic expressions, the writer was able to clearly tell the events that took place. These also gave the story a more detailed description of what happened. Even if the event revolved around capturing a terrorist and a legal battle for Hamza, the expressions and words in the article were easy enough to understand by civilians. The linguistic choices the writer used were only appropriate for readers of a newspaper, mostly civilians, which is the type of publication the article appeared in. With his linguistic choices, the writer was able to give a clear picture of how terrorism is viewed as a serious social problem. In fact, the reaction to a possible terrorist threat is so great that Hamza was ordered to leave the country. Moreover, the writer was able to show that even if the problem is a social one, the justice system will be tapped to handle the situation thereby involving the political arena. For Lines 2/3, the overlap is inadvertent. It can be deemed from studying the first couple of lines that Line 2 is an explanation of Line 1. Also, Speaker A ended his first statement with the phrase â€Å"you know†. So, upon hearing the phrase again, Speaker B assumed that Speaker A was finished sharing information. For Lines 4/5, the overlap violates turn-taking rules. Line 5 can be considered an interruption by Speaker A. An analysis of Line 4 will show that ending the statement with the word ‘everything’ would not relay the real meaning of Speaker B’s message. Moreover, Line 5 does not really respond to the meaning of Line 4 if Speaker B was not interrupted.